https://www.sanjanaguptaa.com/contact daily 0.75 2021-09-23 https://www.sanjanaguptaa.com/documents daily 0.75 2023-01-03 https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626207174895-JWYUDDEP5J1XZXO6S33C/1.PNG Documents - I created Take The Leap; a go-to-guide on resumes, cover letters, interviews and networking to help students to break into the music industry. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626207392661-4HXFXBMQG4N68Z6YKC4X/F9C52791-4D03-434E-B8DC-7574D67736F3.PNG Documents - As part of the interview process for a Digital Marketing and A&R Intern role at artst, I created this asset to show my research, marketing and content creation skills. https://www.sanjanaguptaa.com/academic-samples daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626258386321-JB65NMH6WSCQKETA7L8L/pr+campaign+pic.png Academic Samples https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626258825016-L0EEO6GQJY2FPRQOP98W/Screenshot+2021-07-14+at+11.33.21.png Academic Samples https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626258526278-WW58T4RARM5F4R4FKJIU/tiktok+pic.png Academic Samples https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626258625836-0WPWH4ZJT375JK79A61L/creativity+and+innovation+pic.png Academic Samples https://www.sanjanaguptaa.com/graphics daily 0.75 2022-08-03 https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/698ea8ec-cd54-4cac-9691-6c49b322668e/Putting+your+mental+health+first+before+the+needs+of+others+isn%27t+selfish+nor+does+it+make+you+a+bad+person.+%282%29.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/8b990f0e-bd27-4da7-908e-13458f7fbd69/Screenshot+2021-07-13+at+22.13.00.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/e1150383-eb62-422d-9ffb-7d62439a1306/Screenshot+2021-07-13+at+22.13.46.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/45d7ad97-da1e-4505-afd5-797d7749e51d/My_Movie_48_AdobeExpress.gif Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/b61f4f83-ec50-4603-9fe7-ce2b92d17fbc/Screenshot+2021-07-13+at+22.13.18.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/e5344241-2356-4b39-a8c4-bbb5948b7f91/Screenshot+2021-07-13+at+22.13.54.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/c795f73e-4890-4d90-b677-bf6a0d93d775/SONG+OF+THE+WEEK.gif Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/8136cab6-aa4d-423b-8087-cec5cbbcac70/female+empowerment+.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/f86eeeb5-d290-42dd-83db-547402bb3f92/Screenshot+2021-07-13+at+22.14.00.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/16375e4f-20df-4b15-b197-a5b50aae59b1/New+Music+Friday+0910.gif Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/16af0fde-4611-456c-b83f-a41eb681323d/Screenshot+2021-07-13+at+22.14.06.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/7a3a8133-02d3-4f9d-aa45-f5d9ce0b73fd/Copy+of+2021+VMA+WINNERS.gif Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/fa0044c7-cf92-4bba-9979-fe3ac25b695a/Screenshot+2021-07-13+at+22.14.12.png Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/0f92c78a-da98-459e-95b6-2e9b43c18d58/Copy+of+Band+Feature+Reel+Template.gif Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/df6e54fd-e969-4da7-bdd6-cd4b12f7a18b/video_AdobeExpress+%282%29.gif Graphics https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/4804e6e3-bdc9-4c9a-ba07-e8762fef4b5c/Pre-order_liner_1x1__1__AdobeExpress.gif Graphics https://www.sanjanaguptaa.com/experience daily 0.75 2022-11-18 https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/9546a467-1c35-4946-8dc8-cec6fa6655ce/sony-music-large-logo.jpeg Experience - Sony Music Entertainment Marketing Intern | London, UK January 2022 - Present https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1631798101858-GX9CRD17IHYJMVWWA9L7/download.png Experience - JV Agency Social Media & Content Creation Intern | Remote September 2021 - November 2022 For this role, I primarily used Canva, iMovie and Adobe (Illustrator, Premiere Pro and Spark) to design and edit engaging assets (social media content, event posters and one-sheets) for the company Instagram account and our artists on the roster every week. I monitored music industry trends, news, releases and events to create relevant content for regular series such as New Music Friday, Throwback Thursday, Woman Crush Wednesday, Artist Spotlight, Song of the Week and more! I also critiqued the content and marketing strategy for current artists on the roster advise the Founder and Marketing Coordinator accordingly. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626362527901-J023U4RPE31BQY9I0LAZ/TCR+Logo+Alysia-01+%281%29.jpg Experience - The Cultural Reset Public Relations Intern | Remote July 2021 – August 2021 My key role here was to identify music industry publications that align with the mission and vision of TCR. By finding relevant contacts, I would p itch interviews and features to 4 of them per week. I regularly updated and maintained a press list of 50+ Editors. I was also responsible for booking and coordinating all meetings, interviews and features and ensuring all schedules and timelines were adhered to. As I made a good impression, I was given the opportunity to conduct my first very own artist interview and take reign on the questions asked. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626362609408-FILHT828ZXXB6BXBC081/download.png Experience - The Honey Pop Social Media and Marketing Analyst | Remote April 2021 – July 2021 I scheduled daily posts on Facebook and Twitter to an audience of 15k+ using Tweetdeck and Meet Edgar. I also engaged with 20+ fan pages per shift via DM’s, comments, likes and shares to increase interactions by 5.8%. By working with an international team of 5 other individuals to optimise social media strategies, we reached a 28 day summary of 1.2 million interactions on Twitter. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626362638695-ZXWSONJPQEGX7OV4YIWX/TCR+Logo+Alysia-01+%281%29.jpg Experience - The Cultural Reset Marketing Intern | Remote April 2021 – July 2021 I worked with another intern to rebrand and create a content calendar for the Twitter Account. Together, we used Tweetdeck to schedule and post daily content which facilitated an 800% increase in Twitter impressions in the 1st month. I c ontacted 10+ relevant account per week to promote tweets and to keep on top of trends. I also analysed the Twitter data to produce and present monthly audits to the team. As part of this role, I also assisted in curating monthly themed playlists to spotlight marginalised artists. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626362858155-IX5QWFKKHZVY37HS35IM/mUP4LUy6_400x400.jpeg Experience - artst A&R and Digital Marketing Intern | Remote March 2021 – May 2021 As part of this role, I curated engaging Instagram posts using Canva and Figma to increase account following by 31% and interactions by 10% within my first month. I also r esearched competitors, identified talent and pitched to potential local and international artists and partners on a weekly basis. I worked directly with the artists on the roster and Creative Director, CTO and Founder to execute audience engagement plans, optimise platform growth and release campaigns. By tracking and analysis Facebook & Instagram advertising campaign data for independent artists, we were able to tailor strategies accordingly. My internship was extended as I became the ‘go-to’ for advising on fan engagement strategies. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626362912022-91Z3AASD8FCIF6TTPUPT/download+%281%29.png Experience - EPM Scientific Recruitment Consultant | London, UK September 2018 - November 2019 At EPM Scientific (part of Phaidon InternationaI), I became the division’s quickest promoted consultant (2 months ahead of schedule) by achieved KPIs consistently in a fast-paced and competitive environment. I was the Ambassador Recruiter for ‘Medical Device - Contract (Ireland and Nordics). By understanding motivations and needs of clients and candidates, I was able to negotiate salaries and manage budgets to boost company revenue by £700 weekly. Presenting business cases and development prospects to 40+ internal and external stakeholders at all seniority levels globally equipped me with immense organisation, leadership and confidence. I also regularly designed job adverts and e-candidate portfolios for LinkedIn and provided daily administrative support e.g. booked travel/meetings, coordinated multiple interview processes simultaneously, prioritised activities and organised calendars across timezones. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626363085490-M154NEQGTH7XQURTDCEA/download+%282%29.png Experience - The University of Manchester Student Fundraiser | Manchester, UK September 2016 - June 2017 As part of this role, I acted as University ambassador and spoke with 30+ alumni per shift to fundraise towards life-changing scholarships and world-leading research. In the space of 10 months, I raised £2,360 total. This experience particularly aided my skillsets in communication, negotiation and persuasion. I also s ynthesised alumni data to capitalise on donation requests. I achieved ‘Student Fundraiser of the Week’ twice and worked well with other members of the team to regularly achieve KPIs. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626363218525-96FCTPNI7ZLL3KUD18DK/10647238_720758394681934_1995700805935341707_n.jpeg Experience - Lightboxx Event Promoter | Manchester, UK October 2014 - June 2015 As part of this role I sold 15+ tickets to other University students to increase sales by £60 every weekend. I promoted the event through word-of-mouth amongst peers in my accommodation and on my course and via social media. I also handed out flyers and put up posters across the city centre and University campus every weekend. I b ooked VIP tables and groups of 10+ at least twice a month. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626363447248-8DK6FTKX3GF6GYS3G31X/download+%281%29.jpeg Experience - Fan To Band S treet Team Member | Remote February 2021 – Present · This role primarily involves me attending bi-weekly career development workshops and networking events. My main project involved creating social media graphics for a digital activation covering the release of Fearless (Taylor’s Version). It gathered 250 interactions and had a 56.8k reach. I have previously collaborated with an international team to curate monthly Spotify playlists with 200+ followers combined. Now, I ideate marketing strategies for the Stream Team Sessions podcast (e.g. curate engaging captions), monitor tour announcements from local and international artists of all sizes and adding them to a #TourThursdays spreadsheet. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626363296368-LHC6IZR6954AV5AVB8Y9/download.jpeg Experience - Jaded Productions Marketing Lead | Remote May 2021 – September 2021 As the Marketing Lead for Eraste, I ideated and executed the campaign strategy for the release of her single ‘Favorite Secret’. The artist manager and I used the data from Spotify for Artists and Apple Music for Artists to create fan personas. Based on the information, we optimised a TikTok strategy and created a private Snapchat which showcased exclusive content to further entice fans. As a result, we had 50 more pre-saves on this song compared to previous releases. Throughout this role, I was also a Podcast editor and used iMovie to shorten clips and create exciting trailers. https://www.sanjanaguptaa.com/home daily 1.0 2022-11-18 https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626384736154-ZP58DC6AB52N9J45BQGL/Screenshot+2021-07-15+at+22.31.44.png Home - Hello, I’m Sanj, a Marketing Intern at Sony Music’s Commerical Group. I graduated with a Masters in Marketing student at London Metropolitan University in September 2021. Having lived in London and Manchester, I have been an avid concert-goer since I was 15. Fortunate enough to have seen artists such as Khalid, Pan!c at the Disco, The 1975, Shawn Mendes, One Direction and more at the O2 Arena - that venue is a second home. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626384988597-QS4MDQP5U6ZBT2MG0KDE/Screenshot+2021-07-15+at+22.26.52.png Home - Fascinated by the reasons behind people’s motivations, beliefs, communication, decision-making and behaviour, I pursued an undergraduate degree in Psychology. Also, with 5+ years of sales and customer service experience, I have a robust ability to build and maintain relationships with personalities across all spectrums and in different environments. Having grown up in a digitally-driven era, the idea of storytelling, curating innovative campaigns, monitoring trends and branding to convey messages to multi-faceted and ever-changing audiences excites me. My Marketing degree has broadened knowledge in business and strategy, particularly with being able to transform ideas into tangible and measurable objectives. https://images.squarespace-cdn.com/content/v1/60ede590a772c4385d6310d9/1626384960127-ZO0KB5AGHC1FGU9J3J3O/Screenshot+2021-07-15+at+22.29.44.png Home